{"id":4921,"date":"2019-05-19T20:00:43","date_gmt":"2019-05-19T18:00:43","guid":{"rendered":"https:\/\/www.foodhubmagazine.com\/?p=4921"},"modified":"2023-01-21T11:11:01","modified_gmt":"2023-01-21T10:11:01","slug":"better-meat-for-a-better-world","status":"publish","type":"post","link":"https:\/\/www.food-hub.it\/media\/2019\/05\/19\/better-meat-for-a-better-world\/","title":{"rendered":"Better Meat for a Better World"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4921\" class=\"elementor elementor-4921\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3639d6e5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3639d6e5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-254bf85d\" data-id=\"254bf85d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-365ddaa elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"365ddaa\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">My wife never liked meat\u2014even as a kid. Not me! I love meat as much as anyone. Growing up, when St. Matthew\u2019s Day came around and I got to pick the restaurant for our family outing, I always picked a steakhouse. I grew up in rural Ohio and went to sausage-making \u201cparties,\u201d eating pork carved right from the roasting pig. My paternal grandparents had a chicken coop, and I was just fine with eating legs and wings.<\/p><p style=\"text-align: justify;\">It wasn\u2019t until I went to college in 1986 that I learned that the seemingly happy pigs and chickens I had known growing up were now the exception. Factory farms were displacing family farms, a trend that has accelerated and spread worldwide. Today, the vast majority of chickens and pigs in the United States and the European Union come from corporate farms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eead2c1 elementor-widget elementor-widget-image\" data-id=\"eead2c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"386\" src=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-1.jpg\" class=\"attachment-large size-large wp-image-4975\" alt=\"\" srcset=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-1.jpg 650w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-1-600x356.jpg 600w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-1-300x178.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d9493 elementor-widget elementor-widget-text-editor\" data-id=\"f7d9493\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">These concentrated animal feeding operations (CAFOs) are part of agriculture\u2019s relentless industrialization and consolidation.<b> In my grandmother\u2019s time, about half the country was involved in agriculture. Now, fewer than 2 percent of Americans are farmers. <\/b>In 1872, a U.S. farmer fed about four other people. Today, the average farmer feeds 156 people.<\/p><p style=\"text-align: justify;\">This isn\u2019t just because of mechanization. Plant scientists have created crops that are vastly more productive. Animals have been selectively bred to grow much larger much faster. A chicken today bears almost no resemblance to her wild ancestors.<b> A chicken my grandparents raised would not even weigh a kilogram at two months. Today, the average chicken weighs well over four kilograms at two months<\/b>\u2014so companies are slaughtering them at a younger age, while they still cheep like the baby chicks they are. Even so, the rate of growth is so fast that the industry is struggling with \u201cwoody breast syndrome.\u201d<\/p><p style=\"text-align: justify;\">Yet no matter how much we manipulate them, animals are inherently inefficient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f657ae7 eael-divider-center elementor-widget elementor-widget-eael-divider\" data-id=\"f657ae7\" data-element_type=\"widget\" data-widget_type=\"eael-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-divider-wrap divider-direction-horizontal\">\n\t\t\t\t\t\t\t<div class=\"divider-text-container\">\n\t\t\t\t\t<div class=\"divider-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"divider-border-wrap divider-border-left\">\n\t\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-divider-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-divider-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"fa fa-arrow-circle-down\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"divider-border-wrap divider-border-right\">\n\t\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3fead elementor-widget elementor-widget-text-editor\" data-id=\"8d3fead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Take me for example. Today I\u2019ll consume about 2,000 calories. But I won\u2019t convert any of those calories into meat. Chickens are more efficient than I am, but still, the majority of the crops we feed to them go to their metabolism. Other calories go to growing brains, blood, and bone. According to the World Resource Institute, it takes nine calories of corn, soy, or wheat to get one calorie of edible chicken meat. That\u2019s 800 percent food waste. Growing that much more food means using that much more land, water, fertilizer, fossil fuels, pesticides, and herbicides.<\/p><p style=\"text-align: justify;\">If we are going to be able to feed our burgeoning population\u2014nearly 10 billion people by 2050\u2014we need a more efficient system. <b>Farmed animals in the United States produce an order of magnitude more waste than the country\u2019s entire human population.<\/b> A large CAFO can produce as much excrement as a human city, but without a sewer system or waste treatment facility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3046a elementor-widget elementor-widget-image\" data-id=\"ec3046a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-2-1.jpg\" class=\"attachment-large size-large wp-image-4985\" alt=\"\" srcset=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-2-1.jpg 800w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-2-1-600x375.jpg 600w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-2-1-300x188.jpg 300w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-2-1-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8681b43 elementor-widget elementor-widget-text-editor\" data-id=\"8681b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">As summarized by UN scientists, raising and killing animals for food is a top contributor to every serious environmental problem facing us today: water pollution, desertification, deforestation, biodiversity loss, and climate change.<b> Indeed, global meat production causes more global warming than the combined emissions from every plane, train, and automobile in the world.<\/b><\/p><p style=\"text-align: justify;\">Furthermore, the vast majority of all antibiotics don\u2019t go to helping sick people get better. Rather, these drugs are fed to farmed animals at subclinical doses just to keep them alive. As any biologist will tell you, this is the perfect way to drive the evolution of more antibiotic-resistant \u201csuperbugs.\u201d A review by the UK government found that the threat of drug-resistant diseases is \u201cmore certain\u201d than the threat of climate change. It has been generations since a paper cut could be a death sentence. But that is the future being created by industrial animal agriculture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2401b eael-divider-center elementor-widget elementor-widget-eael-divider\" data-id=\"7a2401b\" data-element_type=\"widget\" data-widget_type=\"eael-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-divider-wrap divider-direction-horizontal\">\n\t\t\t\t\t\t\t<div class=\"divider-text-container\">\n\t\t\t\t\t<div class=\"divider-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"divider-border-wrap divider-border-left\">\n\t\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-divider-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-divider-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"fa fa-arrow-circle-down\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"divider-border-wrap divider-border-right\">\n\t\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a6ba elementor-widget elementor-widget-text-editor\" data-id=\"2a3a6ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">As I started learning all this back in 1986, I started giving up meat. Like many people, I first stopped eating red meat, not realizing that chickens are much more intensively farmed than cattle. <b>Veterinary professor John Webster at Bristol University has noted that modern poultry production is \u201cin both magnitude and severity, the single most severe example of man\u2019s inhumanity to another sentient animal.\u201d<\/b> Once I understood this, I stopped eating birds and spent the next decades trying to convince others to change their diets as well.<\/p><p style=\"text-align: justify;\">And yes, people have changed their diets, just not in the way I had hoped. Both nationally and globally, the average person eats way more meat than in 1986. And due to the shift from cows to chickens (it takes well over 200 chickens to make the same number of meals as one steer), the number of animals in CAFOs has skyrocketed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da22d7 elementor-widget elementor-widget-image\" data-id=\"6da22d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-4.jpg\" class=\"attachment-large size-large wp-image-5001\" alt=\"\" srcset=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-4.jpg 800w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-4-600x400.jpg 600w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-4-300x200.jpg 300w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-4-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fig. 1 - The Beyond Burger\u00ae (Beyond Meat)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ac038 elementor-widget elementor-widget-text-editor\" data-id=\"46ac038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">The consequences of modern industrial animal agriculture, combined with the unstoppable trend to more meat consumption, drove the creation of The Good Food Institute (GFI). <b>Instead of trying to change people\u2019s minds about meat, we\u2019re working to change the meat itself.<\/b> Our goal is to give people the meat they want but produced in ways that don\u2019t waste food, create oceans of manure, worsen global warming, or propel the next pandemic.<\/p><p style=\"text-align: justify;\">And this really is happening! New companies like Beyond Meat and Impossible Foods are creating meat from plants\u2014the amino acids, lipids, and minerals. They are recreating the look, feel, smell, and taste of slaughter meat to target and delight meat eaters. These plant-based meats are now popular at a variety of restaurant chains across North America, from White Castle to Burger King. My wife won\u2019t even let me cook Beyond Meat sausages at home (\u201ctoo real\u201d).<\/p><p style=\"text-align: justify;\">But what about my dad, who isn\u2019t going to seek out plant-based meat? For people like him, companies are developing clean meat.Instead of coming from an entire animal raised on a CAFO, cultured meat (also called cell-based meat) is grown directly from animal cells in a clean facility.<b> Companies around the world have already offered tastings of cultured chicken, beef, duck, sausage, and foie gras.<\/b> Other companies are working on fish. Currently more than 20 clean meat companies exist, from Israel to California. For all the reasons discussed above, GFI is working around the globe to advance the fields of plant-based and cell-based meat. This will not be the first time technology has solved seemingly intractable problems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e85b52 eael-divider-center elementor-widget elementor-widget-eael-divider\" data-id=\"0e85b52\" data-element_type=\"widget\" data-widget_type=\"eael-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-divider-wrap divider-direction-horizontal\">\n\t\t\t\t\t\t\t<div class=\"divider-text-container\">\n\t\t\t\t\t<div class=\"divider-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"divider-border-wrap divider-border-left\">\n\t\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-divider-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-divider-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"fa fa-arrow-circle-down\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"divider-border-wrap divider-border-right\">\n\t\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce459f7 elementor-widget elementor-widget-text-editor\" data-id=\"ce459f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Think back to 1898. The world\u2019s streets are filled with feces, carcasses, and flies. Thousands of horses produce millions of kilograms of manure every week. That year, the world\u2019s top urban planners gathered in New York City, and the problem of horse shit was the only item on their agenda. They were scheduled to meet for a week but gave up in despair after two days. They just couldn\u2019t solve the problem.<\/p><p style=\"text-align: justify;\">But one man could. After Henry Ford introduced the Model T, cars soon displaced horses. We are at the same point today as they were in 1898. Too much manure. Too much pollution. But also climate change, antibiotic-resistant superbugs, and a growing population.<b> However, unlike the urban planners in 1898, we know the solution to our problems: plant-based and clean meat.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbc03d elementor-widget elementor-widget-image\" data-id=\"dfbc03d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"513\" src=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-3.jpg\" class=\"attachment-large size-large wp-image-4980\" alt=\"\" srcset=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-3.jpg 800w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-3-600x385.jpg 600w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-3-300x192.jpg 300w, https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Ball-3-768x492.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fig. 2 - Ford Model T<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f440dbd elementor-widget elementor-widget-text-editor\" data-id=\"f440dbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Dozens of Henry Fords are working hard to deliver that solution. But meat is a rapidly growing, trillion-Euro global industry. We each have the opportunity to get in on the ground floor, to be part of transforming the global meat industry and creating the next Green Revolution. Everyone\u2014from scientists to entrepreneurs to policymakers\u2014has an important role to play.<\/p><p style=\"text-align: justify;\">Some of the world\u2019s most forward-thinking individuals and governments have already invested\u2014everyone from Bill Gates to the government of Singapore. But it isn\u2019t just visionaries. PHW Group, one of the largest poultry producers in Europe, has invested in a clean meat startup. And another clean meat company has gained support from Bell Food Group, Switzerland\u2019s largest meat producer.<\/p><p style=\"text-align: justify;\"><b>Tyson Foods, the largest meat producer in the United States, has invested in multiple cultured meat companies and in a leading plant-based meat company.<\/b> Maple Leaf Foods, Canada\u2019s largest meat producer, bought two plant-based meat companies outright.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e195505 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"e195505\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\tIf the meat industry is buying in, you know this is the future\u2014a delicious future that will be vastly better in countless ways.\n\nMatt Ball is with The Good Food Institute, an international nonprofit harnessing the power of food innovation and markets to create a healthy, sustainable, and just food system.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-lg\" href=\"https:\/\/www.linkedin.com\/in\/matthew-ball-a1321492\" target=\"_blank\">\n\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59dc93e\" data-id=\"59dc93e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d3168 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"f7d3168\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/matthew-ball-a1321492\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.food-hub.it\/media\/wp-content\/uploads\/2019\/05\/Matt-Ball-300x300.jpg\" alt=\"Immagine di Matt Ball - The Good Food Institute\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/matthew-ball-a1321492\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMatt Ball - The Good Food Institute\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Matt has graduate degrees in Engineering and Public Policy (from Carnegie Mellon) and Forest Ecology (University of Illinois), which he earned during his tenure as a Department of Energy Global Change Fellow. Prior to grad school, he was an engineer and Booz Allen Hamilton, and Pratt & Whitney.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/www.linkedin.com\/in\/matthew-ball-a1321492\">\n\t\t\t\t\t\tLinkedIn\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>My wife never liked meat\u2014even as a kid. Not me! I love meat as much as anyone. Growing up, when St. Matthew\u2019s Day came around and I got to pick the restaurant for our family outing, I always picked a steakhouse. I grew up in rural Ohio and went to sausage-making \u201cparties,\u201d eating pork carved [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"jnews_podcast_option":[],"jnews_podcast_series":null,"footnotes":""},"categories":[1245,18],"tags":[],"jnews-series":[],"class_list":["post-4921","post","type-post","status-publish","format-standard","hentry","category-blog","category-sostenibilita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.3 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better Meat for a Better World - Food Hub Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Meat for a Better World\" \/>\n<meta property=\"og:description\" content=\"My wife never liked meat\u2014even as a kid. 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